Miyamoto Talks Nintendo and Movies
Movies based on video games have had a troubled time in the past and that hasn’t particularly changed in recent years. Although upcoming films such as Warcraft, Splinter Cell and Assassin’s Creed hope to change that, new films taking inspiration from video games such as Pixels (currently at 16% on Rotten Tomatoes) have bombed. Therefore it should come as no surprise that video game publishers, such as Nintendo are wary when it comes to licensing their properties for an attempt at success on the big screen.
However, in an interview with Fortune yesterday, General Manager of Nintendo Entertainment Analysis and Development (EAD) Shigeru Miyamoto, who has worked on hit franchises such as Donkey Kong and Super Mario Bros., hinted that a fresh attempt at making movies based on Nintendo properties could still be made.
When interviewed by Fortune at E3 this year, Miyamoto had this to say:
We’ve had, over the years, a number of people who have come to us and said ‘Why don’t we make a movie together—or we make a movie and you make a game and we’ll release them at the same time?’ Because games and movies seem like similar mediums, people’s natural expectation is we want to take our games and turn them into movies. … I’ve always felt video games, being an interactive medium, and movies, being a passive medium, mean the two are quite different.
Nevertheless, Miyamoto states that Nintendo are still open to expansion of its properties into other areas of entertainment:
As we look more broadly at what is Nintendo’s role as an entertainment company, we’re starting to think more and more about how movies can fit in with that—and we’ll potentially be looking at things like movies in the future.
This comes after Nintendo announced earlier this year that a new console is in the works codenamed NX and that the publisher had partnered with DeNA, owner of the most popular mobile gaming platform in Japan, to bring some of its iconic gaming characters to mobile gaming.
It seems then that Nintendo is looking to broaden its horizons in the entertainment market by considering movies as an outlet.
Do you think movies based on Nintendo games are a good idea? What Nintendo properties would you like to see on the big screen? Let me know by commenting below.