Valve Making Changes to Steam Cards to Prevent Fake Games

Valve Taking Steps to Fight Fake Games on Steam

In recent times, Valve has been making a concentrated effort to clean up Steam and offer a better experience for users.

Steps taken include changes to how Steam recommends games and stricter checks on Steam Greenlight games.

In a blog post on Steam, the publisher has stated that it now intends to alter the way Steam Trading Cards function in order to combat fake games which pop up on the platform.

The post explains how fake developers use Steam keys to manipulate the system:

“These fake developers take advantage of a feature we provide to all developers on Steam, which is the ability to generate Steam keys for their games.

“They generate many thousands of these keys and hand them out to bots running Steam accounts, which then idle away in their games to collect Trading Cards. Even if no real players ever see or buy one of these fake games, their developers make money by farming cards.”

The biggest problem this causes, according to Valve is that it affects Steam’s algorithm and how the platform recommends games to you.

By having bots idle away time on a game collecting Steam Trading Cards, the service recognises that particular game as more popular than it actually is and serves it to players as a recommendation.

Valve

Steam Trading Cards allow users to craft badges or sell for real money.

Valve plans to combat these fake developers by introducing a ‘confidence metric’ where essentially a game won’t drop any Trading Cards until it’s clear that it has been bought and played by genuine users and the cards will also become available to players who’ve spent time in the game up until that point.

“With this change, we hope to significantly reduce the economic incentive for the bad actors to release fake games on Steam. We’re hopeful that this will have little negative impact on other developers and players, with a small number of games having a delay before their Trading Cards start to drop.”

What do you make of these changes to Steam? Do you think this will be effective at keeping fake games from the platform?

Let me know by commenting below.

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